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Master Your Subject Lines in 49 Characters or Less

Email messages are the steam engine behind much of your marketing these days. They’re cheap, they’re fast, and . . . they’re completely ineffective unless recipients open them and act on the message. Recipients are tempted to open messages, in large part, based on what they encounter in the subject line. Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it. To the point: The purpose of your email subject line...


Transform Your Creative Ideas into Multiple Income Streams: Helen Hiebert (Podcast)

My first contact with artist Helen Hiebert was back in 2010 when she took one of my classes after she heard about my book, I’d Rather Be in the Studio. It’s been fun to watch her grow into a successful artist-entrepreneur. On the heels of my interview with Dianna Fritzler about transitioning to a full-time artist, I thought it was perfect for you to hear about Helen’s journey. Ten years ago, Helen didn’t think of her art as a business. Her shift of mindset changed everything and she now makes he...


4 Moves To Ignite The Passion For Your Art Business

Bang! Pop! Pow! Is that the sound of leftover fireworks I hear Or is your art business on fire I would love to hear that it’s your business on fire – that you are Hot – Hot - Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business. 1. Embrace your role as CEO. When you decide you want to earn money as an artist, you are no longer just ...


Transitioning to a Full-Time Artist: Dianna Fritzler (Podcast)

Over the past ten years I’ve watched Dianna Fritzler go from full-time artist to full-time marketing employee and back again. I had the pleasure of helping her a little along the way. I wanted to share Dianna’s path so you can hear how she set a target and took deliberate and consistent steps to reach that target in a very short timespan. During her first year back as a full-time artist, Dianna tested a lot of options for income and gained clarity on what she wants moving forward. And she missed...


Good and Bad News: Your Work Is Never Done

Newsflash! You’re just getting started. Whether you think this is good news or bad news depends on your disposition. Some people feel fulfilled and complete every day. I envy them. I want more. Not more stuff, but more out of life. More experiences, more love, more friends, more cats. (Only kidding about that last one!) I know it’s not fashionable these days to want more. They say I should be content where I am and live in the moment. Can’t I want more and appreciate the present I have come to r...


Overcoming a Major Setback: Annie Salness (Podcast)

Artist Annie Salness suffered a stroke almost 8 years ago. While many artists would have given up when faced with the trials Annie had, she met the challenge and kept moving forward. It wasn’t the single challenge of learning to make art again with her non-dominant hand. Annie also had to relearn how to walk, speak, write, and drive. She’s one of the bravest and most determined people I know. This is the story of a true artist - an artist who has something to say and is committed to making sure ...


Fabric News:

Master Your Subject Lines in 49 Characters or Less

Email messages are the steam engine behind much of your marketing these days. They’re cheap, they’re fast, and . . . they’re completely ineffective unless recipients open them and act on the message. Recipients are tempted to open messages, in large part, based on what they encounter in the subject line. Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it. To the point: The purpose of your email subject line...


Transform Your Creative Ideas into Multiple Income Streams: Helen Hiebert (Podcast)

My first contact with artist Helen Hiebert was back in 2010 when she took one of my classes after she heard about my book, I’d Rather Be in the Studio. It’s been fun to watch her grow into a successful artist-entrepreneur. On the heels of my interview with Dianna Fritzler about transitioning to a full-time artist, I thought it was perfect for you to hear about Helen’s journey. Ten years ago, Helen didn’t think of her art as a business. Her shift of mindset changed everything and she now makes he...


4 Moves To Ignite The Passion For Your Art Business

Bang! Pop! Pow! Is that the sound of leftover fireworks I hear Or is your art business on fire I would love to hear that it’s your business on fire – that you are Hot – Hot - Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business. 1. Embrace your role as CEO. When you decide you want to earn money as an artist, you are no longer just ...


Transitioning to a Full-Time Artist: Dianna Fritzler (Podcast)

Over the past ten years I’ve watched Dianna Fritzler go from full-time artist to full-time marketing employee and back again. I had the pleasure of helping her a little along the way. I wanted to share Dianna’s path so you can hear how she set a target and took deliberate and consistent steps to reach that target in a very short timespan. During her first year back as a full-time artist, Dianna tested a lot of options for income and gained clarity on what she wants moving forward. And she missed...


Good and Bad News: Your Work Is Never Done

Newsflash! You’re just getting started. Whether you think this is good news or bad news depends on your disposition. Some people feel fulfilled and complete every day. I envy them. I want more. Not more stuff, but more out of life. More experiences, more love, more friends, more cats. (Only kidding about that last one!) I know it’s not fashionable these days to want more. They say I should be content where I am and live in the moment. Can’t I want more and appreciate the present I have come to r...


Overcoming a Major Setback: Annie Salness (Podcast)

Artist Annie Salness suffered a stroke almost 8 years ago. While many artists would have given up when faced with the trials Annie had, she met the challenge and kept moving forward. It wasn’t the single challenge of learning to make art again with her non-dominant hand. Annie also had to relearn how to walk, speak, write, and drive. She’s one of the bravest and most determined people I know. This is the story of a true artist - an artist who has something to say and is committed to making sure ...


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