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Vary Your Marketing Message

Your art exhibition, class, workshop, or event has so many facets that there is no reason to send repetitive emails and social media posts for your promotions. You never know what it is about your work or offering that will be of interest to your audience. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers. Below are ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social ...


Why Your Website Isn’t Generating Sales

Your website is for generating sales and opportunities - even if you don’t sell directly from your site. You’re using your site as a digital portfolio to sell galleries and other venues on the idea of your art. There are numerous factors as to why some art sells better online than others. Perhaps the work is more “popular” or more affordable. Or maybe the artists use their lists and social media more effectively. Without taking those things into account, there are four errors you should correct ...


The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (Podcast)

I met Mary Erickson in person for the first time at the 2016 Plein Air South in Apalachicola, Florida. We bonded over cocktails and oysters. (Mary is the only person who has ever convinced me to eat oysters.) I was immediately impressed with Mary’s business savvy, as I know you will be. Her art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a discerning investor and wise with her finances. Mary says she paints so that she can buy real es...


Master Your Subject Lines in 49 Characters or Less

Email messages are the steam engine behind much of your marketing these days. They’re cheap, they’re fast, and . . . they’re completely ineffective unless recipients open them and act on the message. Recipients are tempted to open messages, in large part, based on what they encounter in the subject line. Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it. To the point: The purpose of your email subject line...


Transform Your Creative Ideas into Multiple Income Streams: Helen Hiebert (Podcast)

My first contact with artist Helen Hiebert was back in 2010 when she took one of my classes after she heard about my book, I’d Rather Be in the Studio. It’s been fun to watch her grow into a successful artist-entrepreneur. On the heels of my interview with Dianna Fritzler about transitioning to a full-time artist, I thought it was perfect for you to hear about Helen’s journey. Ten years ago, Helen didn’t think of her art as a business. Her shift of mindset changed everything and she now makes he...


4 Moves To Ignite The Passion For Your Art Business

Bang! Pop! Pow! Is that the sound of leftover fireworks I hear Or is your art business on fire I would love to hear that it’s your business on fire – that you are Hot – Hot - Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business. 1. Embrace your role as CEO. When you decide you want to earn money as an artist, you are no longer just ...


Fabric News:

Vary Your Marketing Message

Your art exhibition, class, workshop, or event has so many facets that there is no reason to send repetitive emails and social media posts for your promotions. You never know what it is about your work or offering that will be of interest to your audience. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers. Below are ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social ...


Why Your Website Isn’t Generating Sales

Your website is for generating sales and opportunities - even if you don’t sell directly from your site. You’re using your site as a digital portfolio to sell galleries and other venues on the idea of your art. There are numerous factors as to why some art sells better online than others. Perhaps the work is more “popular” or more affordable. Or maybe the artists use their lists and social media more effectively. Without taking those things into account, there are four errors you should correct ...


The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (Podcast)

I met Mary Erickson in person for the first time at the 2016 Plein Air South in Apalachicola, Florida. We bonded over cocktails and oysters. (Mary is the only person who has ever convinced me to eat oysters.) I was immediately impressed with Mary’s business savvy, as I know you will be. Her art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a discerning investor and wise with her finances. Mary says she paints so that she can buy real es...


Master Your Subject Lines in 49 Characters or Less

Email messages are the steam engine behind much of your marketing these days. They’re cheap, they’re fast, and . . . they’re completely ineffective unless recipients open them and act on the message. Recipients are tempted to open messages, in large part, based on what they encounter in the subject line. Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it. To the point: The purpose of your email subject line...


Transform Your Creative Ideas into Multiple Income Streams: Helen Hiebert (Podcast)

My first contact with artist Helen Hiebert was back in 2010 when she took one of my classes after she heard about my book, I’d Rather Be in the Studio. It’s been fun to watch her grow into a successful artist-entrepreneur. On the heels of my interview with Dianna Fritzler about transitioning to a full-time artist, I thought it was perfect for you to hear about Helen’s journey. Ten years ago, Helen didn’t think of her art as a business. Her shift of mindset changed everything and she now makes he...


4 Moves To Ignite The Passion For Your Art Business

Bang! Pop! Pow! Is that the sound of leftover fireworks I hear Or is your art business on fire I would love to hear that it’s your business on fire – that you are Hot – Hot - Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business. 1. Embrace your role as CEO. When you decide you want to earn money as an artist, you are no longer just ...


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