Your website is for generating sales and opportunities - even if you don’t sell directly from your site. You’re using your site as a digital portfolio to sell galleries and other venues on the idea of your art. There are numerous factors as to why some art sells better online than others. Perhaps the work is more “popular” or more affordable. Or maybe the artists use their lists and social media more effectively. Without taking those things into account, there are four errors you should correct ...
I met Mary Erickson in person for the first time at the 2016 Plein Air South in Apalachicola, Florida. We bonded over cocktails and oysters. (Mary is the only person who has ever convinced me to eat oysters.) I was immediately impressed with Mary’s business savvy, as I know you will be. Her art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a discerning investor and wise with her finances. Mary says she paints so that she can buy real es...
Email messages are the steam engine behind much of your marketing these days. They’re cheap, they’re fast, and . . . they’re completely ineffective unless recipients open them and act on the message. Recipients are tempted to open messages, in large part, based on what they encounter in the subject line. Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it. To the point: The purpose of your email subject line...
My first contact with artist Helen Hiebert was back in 2010 when she took one of my classes after she heard about my book, I’d Rather Be in the Studio. It’s been fun to watch her grow into a successful artist-entrepreneur. On the heels of my interview with Dianna Fritzler about transitioning to a full-time artist, I thought it was perfect for you to hear about Helen’s journey. Ten years ago, Helen didn’t think of her art as a business. Her shift of mindset changed everything and she now makes he...
Bang! Pop! Pow! Is that the sound of leftover fireworks I hear Or is your art business on fire I would love to hear that it’s your business on fire – that you are Hot – Hot - Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business. 1. Embrace your role as CEO. When you decide you want to earn money as an artist, you are no longer just ...
Over the past ten years I’ve watched Dianna Fritzler go from full-time artist to full-time marketing employee and back again. I had the pleasure of helping her a little along the way. I wanted to share Dianna’s path so you can hear how she set a target and took deliberate and consistent steps to reach that target in a very short timespan. During her first year back as a full-time artist, Dianna tested a lot of options for income and gained clarity on what she wants moving forward. And she missed...
Fabric News:
Your website is for generating sales and opportunities - even if you don’t sell directly from your site. You’re using your site as a digital portfolio to sell galleries and other venues on the idea of your art. There are numerous factors as to why some art sells better online than others. Perhaps the work is more “popular” or more affordable. Or maybe the artists use their lists and social media more effectively. Without taking those things into account, there are four errors you should correct ...
I met Mary Erickson in person for the first time at the 2016 Plein Air South in Apalachicola, Florida. We bonded over cocktails and oysters. (Mary is the only person who has ever convinced me to eat oysters.) I was immediately impressed with Mary’s business savvy, as I know you will be. Her art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a discerning investor and wise with her finances. Mary says she paints so that she can buy real es...
Email messages are the steam engine behind much of your marketing these days. They’re cheap, they’re fast, and . . . they’re completely ineffective unless recipients open them and act on the message. Recipients are tempted to open messages, in large part, based on what they encounter in the subject line. Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it. To the point: The purpose of your email subject line...
My first contact with artist Helen Hiebert was back in 2010 when she took one of my classes after she heard about my book, I’d Rather Be in the Studio. It’s been fun to watch her grow into a successful artist-entrepreneur. On the heels of my interview with Dianna Fritzler about transitioning to a full-time artist, I thought it was perfect for you to hear about Helen’s journey. Ten years ago, Helen didn’t think of her art as a business. Her shift of mindset changed everything and she now makes he...
Bang! Pop! Pow! Is that the sound of leftover fireworks I hear Or is your art business on fire I would love to hear that it’s your business on fire – that you are Hot – Hot - Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business. 1. Embrace your role as CEO. When you decide you want to earn money as an artist, you are no longer just ...
Over the past ten years I’ve watched Dianna Fritzler go from full-time artist to full-time marketing employee and back again. I had the pleasure of helping her a little along the way. I wanted to share Dianna’s path so you can hear how she set a target and took deliberate and consistent steps to reach that target in a very short timespan. During her first year back as a full-time artist, Dianna tested a lot of options for income and gained clarity on what she wants moving forward. And she missed...