Fabric - yarn

I dont know anyone who doesnt think it would be great to attract more Instagram followers . More email list subscribers. More sales. More of anything! Because it makes our efforts feel worthwhile. It seems validating. But were often stopped in our tracks when we begin to realize what we need to do in order to increase our numbers. We think we have to post more, research hashtags, invest in advertising, create a lead magnet, learn to write better copy, or forget about a restful nights sleep...

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I live to track down art off the beaten path--traveling to out-of-the-way places to see works of art that delight and inspire, or even confound me. I like knowing that 1) there wont be a huge crowd or line to get in and that 2) Im one of a small(ish) group of people who have actually visited that spot. One of my favorite art writers, Martin Gayford, wrote a book on this topic titled The Pursuit of Art: Travels, Encounters, and Revelations . Its as much about the journey to see art, much of...

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What is something special you can do for your email subscribers and collectors when your shows and large events are canceled because of a pandemic Give them a private viewing experience, of course. For years, Simonne Roy has been hosting 50 - 60 VIPs for a one-night party in her home, which she transforms into a gallery. The money and effort she invested in the event resulted in good sales and meaningful relationships. Each years success built on that of previous years. [caption id=atta...

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Were obsessed with how many likes we get on social media posts or how many views our videos received. We are consumed by getting more followers and subscribers. But do numbers equal success No, of course not. But they are an easy way to measure what is working well and what might need a little tweaking. This month in the Art Biz Success community , were looking into measuring success. What do you measure How do you measure Do the numbers tell a story Most importantly, you have to know w...

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Have you been promoting your art the same way for years without seeing better results Allow me to remind you of this quote. Insanity is doing the same thing over and over again and expecting different results. It first appeared in 1981 text from Narcotics Anonymous and has been misattributed at various times to Albert Einstein, Benjamin Franklin, and Mark Twain. If the quote is true, are you nuts Being Persistent and Consistent with Your Art Marketing You are undoubtedly investing ...

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We all seek success (whatever it means to us individually) but arent always prepared to deal with it when it comes along. Thats okay, because, as youll hear in this episode of the Art Biz Podcast, you learn how to deal if its something you really want. My guest is Lisa Goren, an artist whose work took an unexpected U-turn when the pandemic hit last year, and she went for it. Youll hear Lisa talk about artist residencies and the serious work she was making that had echoes of climate change....

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Have you ever created a body of work just so you could sell at lower prices If so, you might have created a problem for yourself. Do any of the following ring true for you You are afraid that people wont buy your art if you charge what its worth. You believe that the people in your geographical region buy only cheaper art. Youve started making smaller pieces because theyre less expensive. You have signed up for a service like Fine Art America to begin offering multiples of your art, ...

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